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Crown's electric forklifts are utilized on a daily basis to carefully transport storehouse materials and cargo. The businesses comprehensive product line consists of manual propelled pallet stackers and lift trucks, power pallet stackers and trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret lift trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental conservancy and preservation are a very influential part of the Crown philosophy. Decades of thought leadership have allowed Crown to benefit clients at the same time as enhancing the environment. ISO 14001 certification has been attained for business management and environmental attentions in production. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was started in the rural American village of New Bremen, Ohio, USA. The business has developed from a one-room outfit into an internationally prominent company, currently considered to be the seventh largest lift truck manufacturer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown company in 1945. Carl's son, James F. Dicke joined the family business later on that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke family to uphold this position.
Now an globally diversified organization, Crown first built temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s headquarters presently remain.
In 1949, responding to the public’s growing appeal of the television, Crown moved into the making of antenna rotators. This product was used to improve TV reception and image quality. The company’s lucrative move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the global need for television antenna rotators.
History – 1950 to 1975
Crown soon diversified its production to include the repair of mechanized and electrical parts for private and government use in the early 1950's. After several lucrative bids within a short period of time, the company had developed a reputable business in this field.
With such adaptability and achievement, Crown was able to expand its production to incorporate materials handling equipment. Crown began the manufacture of forklifts and lift vehicles in 1957. The company believed the industry required a smaller line of first-class quality forklifts. Crown promptly produced an exceptional range of modern equipment and swiftly evolved into the most rapidly evolving materials handling organization with its variety of products.
By 1966, Crown had ventured into the international materials handling marketplaces by opening up shop in Sydney, Australia. Sydney is now a regional headquarters for Crown for all Pacific Asian sales, advertising and marketing, and services. Crown remains an unwavering industry leader today, supported by exceptional service, solid sales and solid production operations.
Two years later, Crown had moved into the European markets by buying up an Irish manufacturing plant from a German Company, Steinbock. There they started to build PTH hand pallet trucks. Later that same year, Crown started their first London operation stationed close by Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Today, Crown manufactures a huge fleet of electric lift trucks. The company’s vendor network, based in key global markets, consists of both Crown-owned and independently-owned dealers. They are responsible for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide nationwide marketing and promotional sales support to all seller and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of global sellers and Crown-owned dealers effectively operate in nearly 100 foreign city environments.
The 6 USA production locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures globally, producing forklifts in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
